How-to to run a software consulting business

Sales

Blog Strategy for Software Companies

by shabda on October 10, 2011

Blogging should be an important part of any startups marketing strategy. For a software services business it is indispensable. What should you blog about? About your technology Interesting new work you are doing Case studies showing how you solved challenging problems for a client. New open source work you have done Interview prominent people from [...]

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Converting leads to customers

by shabda on October 9, 2011

So you have got your marketing plan working and a steady stream of leads coming in. You dont have a business until you convert these leads to customers though. When a customer is evaluating vendors, they want to check You have the expertise in the technology. You have experience with the technology You have worked [...]

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One of the most under-utilized sources for marketing (for consulting businesses) is contributing to open source. Compared to Twitter and Facebook, where everyone and their granny is, code focussed social networks like Github and Bitbucket require more work. They also make it easier to gauge the expertise. These code focussed social networks have a lot [...]

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There are two ways to get leads. Inbound and Outbound. In the long term you should be getting a large percentage of your leads via inbound channels. (People who find you in search results, our read your blog, or find you via github and twitter.) This takes time to build up so in the meanwhile [...]

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Buying a domain name and setting up a site

by shabda on October 9, 2011

Once you have your business idea in place, you should decide the name of your business. I suggest you only choose a name which is not bought already and has a .com available. 1. See if a name is available. Go to who.is and enter your desired name. If its registered you may be able to [...]

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Turning customers to repeat customers

The best way to get business is by getting more work from an existing customer. New customers cost money to acquire. They need to be nurtured before they will get trust with you to let you work on the most... »

Turning customers to repeat customers

Moving up the value chain

  If you want to grow the business without growing headcount the only way is the provide higher end services or to sell products. Do you sell services which can be productized? Do you have technology which can be sold... »

Moving up the value chain

Keeping costs low

As you start to scale the business, the overhead costs start increasing. Eg. When you are self employed you maybe doing billable work 90% of the time. As your business grows, you will have to add admin staff, accountants and... »

Keeping costs low

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