If you are just starting your business, getting even that one customer can be a hard nut to crack.
- Are there any people in your contacts or friends who know you from your past jobs and will be ready to take you up on your personal reputation.
- Are you giving a discounted rate to these first customers. (But not free, you want to figure out how to sell the service, not how to give it away.)
- Are you willing to treat these first customers like kings, as a thank you for being the first customers? Do the customers know that you are ready to treat them as kings?
- Are you using marketing strategies like having a blog, a web presence, and contributing to open source to build a web presence so your first customer can get the trust signals to buy from you?