Blogging should be an important part of any startups marketing strategy. For a software services business it is indispensable.
What should you blog about?
- About your technology
- Interesting new work you are doing
- Case studies showing how you solved challenging problems for a client.
- New open source work you have done
- Interview prominent people from your technology
How often should you blog
- Not too often, surely not everyday. (You have a business to run)
- Not too rarely, you want to build a proof of your expertise.
- Once a month is probably the minimum, more than once a week is probably too much
How this helps you?
- People link to you helping you get found in search engines.
- When people come to your site they find your blog which proves your expertise with technology.
- When you are hiring it is much easier to hire if people have already heard of you via your blog.