How-to to run a software consulting business

Blog Strategy for Software Companies

by shabda on October 10, 2011

Blogging should be an important part of any startups marketing strategy. For a software services business it is indispensable.

What should you blog about?

  • About your technology
  • Interesting new work you are doing
  • Case studies showing how you solved challenging problems for a client.
  • New open source work you have done
  • Interview prominent people from your technology

How often should you blog

  • Not too often, surely not everyday. (You have a business to run)
  • Not too rarely, you want to build a proof of your expertise.
  • Once a month is probably the minimum, more than once a week is probably too much

How this helps you?

  • People link to you helping you get found in search engines.
  • When people come to your site they find your blog which proves your expertise with technology.
  • When you are hiring it is much easier to hire if people have already heard of you via your blog.

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