How-to to run a software consulting business

Find your first customer

by shabda on January 22, 2012

If you are just starting your business, getting even that one customer can be a hard nut to crack.

  1. Are there any people in your contacts or friends who know you from your past jobs and will be ready to take you up on your personal reputation.
  2. Are you giving a discounted rate to these first customers. (But not free, you want to figure out how to sell the service, not how to give it away.)
  3. Are you willing to treat these first customers like kings, as a thank you for being the first customers? Do the customers know that you are ready to treat them as kings?
  4. Are you using marketing strategies like having a blog, a web presence, and contributing to open source to build a web presence so your first customer can get the trust signals to buy from you?

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