So you have got your marketing plan working and a steady stream of leads coming in. You dont have a business until you convert these leads to customers though. When a customer is evaluating vendors, they want to check You have the expertise in the technology. You have experience with the technology You have worked [...]

{ 0 comments }

One of the most under-utilized sources for marketing (for consulting businesses) is contributing to open source. Compared to Twitter and Facebook, where everyone and their granny is, code focussed social networks like Github and Bitbucket require more work. They also make it easier to gauge the expertise. These code focussed social networks have a lot [...]

{ 0 comments }

There are two ways to get leads. Inbound and Outbound. In the long term you should be getting a large percentage of your leads via inbound channels. (People who find you in search results, our read your blog, or find you via github and twitter.) This takes time to build up so in the meanwhile [...]

{ 0 comments }

Once you have your business idea in place, you should decide the name of your business. I suggest you only choose a name which is not bought already and has a .com available. 1. See if a name is available. Go to who.is and enter your desired name. If its registered you may be able to [...]

{ 0 comments }