How-to to run a software consulting business

Basics

How to choose a name for your business?

by shabda on October 10, 2011

Answer these questions before you choose a name for your business. Is there an existing trademark for this name? Is the domain name available or you can buy the domain? Is the name brand-able? Does the name convey emotions you want to convey? Can you open a legal entity (For example a Private Limited Company [...]

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Settings up a email system for your business using google apps

by shabda on October 9, 2011

Once you have decided to start the business the first step is to buy a domain name to be the face of your business. Once you have that, you should setup emails to use your domain instead of a free one like gmail. Its very easy and free.   1. Go to Google apps standard [...]

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Turning customers to repeat customers

The best way to get business is by getting more work from an existing customer. New customers cost money to acquire. They need to be nurtured before they will get trust with you to let you work on the most... »

Turning customers to repeat customers

Moving up the value chain

  If you want to grow the business without growing headcount the only way is the provide higher end services or to sell products. Do you sell services which can be productized? Do you have technology which can be sold... »

Moving up the value chain

Keeping costs low

As you start to scale the business, the overhead costs start increasing. Eg. When you are self employed you maybe doing billable work 90% of the time. As your business grows, you will have to add admin staff, accountants and... »

Keeping costs low

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