Blogging should be an important part of any startups marketing strategy. For a software services business it is indispensable.

What should you blog about?

• About your technology
• Interesting new work you are doing
• Case studies showing how you solved challenging problems for a client.
• New open source work you have done
• Interview prominent people from your technology

How often should you blog

• Not too often, surely not everyday. (You have a business to run)
• Not too rarely, you want to build a proof of your expertise.
• Once a month is probably the minimum, more than once a week is probably too much

How this helps you?

• People link to you helping you get found in search engines.
• When people come to your site they find your blog which proves your expertise with technology.
• When you are hiring it is much easier to hire if people have already heard of you via your blog.